China Top 500 Valuable Brand to be Published, People Electric Appliance to Rank 159th Place
China Top 500 Valuable Brand in 2005 was recently published in Beijing, and People Electric Appliance ranked the 159th place with the brand ＆value of RMB 3.892 billion, up 26 places and RMB 653 million over the 185th place and the product ＆value of RMB 3.239 billion last year.
People Electric Appliance be included in China Top 500 Valuable Brand
The top 500 list is jointly published by World Brand Laboratory (WBL), the global top brand research institute, and Global Manager weekly. 1257 brands ranging from China's top 500 businesses, the leading enterprises recommended by the industrial associations to the famous brands identified by the state take part in the competition and, finally, top 500 brands among 44 industries including electric appliances and garments was finally chosen. The brand valuation method adopted by this assessment is the popular Economic Adaptability Method, which assesses the business's current profit & loss, confirms the business's profit margin by means of Economic ＆value-added Method and calculates the current brand ＆value. It is known that it is the second time that WBL has comprehensively assessed China's Brand. Under the leadership of Zheng Yuanbao, the chairman of the group, the People's businesses become increasingly booming, as seen by the excellent achievement of brand construction, the sustaining improvement of product quality, the enhancement of technical investment, the timely update of brand publicity and operation service and the establishment of sound pubic image. Since this year, the group has consecutively held the activities such as People Brand Internationalization Strategy Forum, Long-distance After-sales Service, Contribution to Education Business General Commander's Hometown, thus generating the comprehensive influence on the society, further improving the brand reputation and evaluation and laying the solid basis for the group's long-term development.
